Increase your companies bottom line in an economical slump.

Is today's economy crunch hurting your companies bottom line? Has your number of sales decreased? Are you looking for a new and better way to increase sales and bring in some fresh faces? Do you think the problem is your sales staff, your ad copy, or maybe the economy?

Think again its really pretty simple when the value of a service or product exceeds the price your customers are paying for it, then and only then will the customer become sold.

My business had been hurting for a number of months, I was willing to do what I had to in order to turn this around and make it happen for the customer and for us, keeping in mind it must be a win – win situation, so I spent months looking into what I call “the black hole”, putting programs together ordering different items from wholesalers to better my leverage on the market of today, then I discovered a better way to promote my products and services.

Promotional Gift Cards! I know this isn't exactly a new concept, and for most it sounds too good to be true, but hear me out for a minute.

I understand what the mentality is behind handing out these promotional gifts and how it works. In the prospects mind they are getting more than what they are paying for, or at least for the most part, in concept anyways.

You've seen them all, from Pins & Pens to Coffee Cups & Sweat Shirts. The problem is that most people don't really care about, need, or want the promotional item being handed out. I know some items are cute, neat, or even useful, but most are just more clutter.

Well, we have something bigger, better, and more appealing for today's consumer and it has an exceptional benefit and attractive value in today's market, especially with the economy the way that it is. What is this wonderful savior of a gift you might ask? How about the wonderful gift of Cash! No, I'm NOT talking about sales discounts, coupons, or mail in rebates that you have to wait for months to receive or anything like that. I'm sure not talking small amounts like a dollar or even five, ten, or twenty dollars. I'm talking hundreds of dollars. Yes I said $100's (hundreds.) In some cases maybe even over a thousand dollars. Let me say that again, over $1000 dollars in all.

I know what your thinking about right now if your still reading, knowing most people your in a reaction mode, Programmed by your past experiences to disbelieve, Saying "yeah right, another scam, another useless web page with a bunch of drawn out hype about how I could get rich by buying into this."

Okay I'll give you that punch, after all most things to good to be true are, Right? Personally I guess what it boils down to is how much you know, and how well you can put something together, for me personally I have been self employed 2/3rds of my life and when I see a deal the first thing that comes to mind isn't what most would think, but more as a engineer would think looking at a 1 mile high building sure looks impossible. But is it?

Okay, with that said I'll say this "you're looking for a deal maker right?" And based on my own experiences of over two decades this is what is working today for me and my company.

Now you could be asking yourself, "Yeah But I only make $xx.xx per sale as it is! How in the heck am I supposed to afford to give away that kind of cash?" I know. I've actually heard that out loud and in my face many times over. Well, at least at first anyways.

What if I told you that it could cost you, the business owner, or manager mere cents on the gift dollar to give away hundreds, or even up to fiftenn hundred dollars to one client. It's a Win, Win, Win situation for everyone involved.

Don't believe me? The Red Cross, Banks all over the country, The Bunny Ranch in Nevada and some Satellite Retailers are doing just that. Some customers are getting two years (24 months) of paid television service for around $750 - $950, but then they get the $1000 gift and the deal is made and both parties are happy and it pays for the service and more. When I first found out what they were doing, I got excited and thought "Wow, what a concept". It ate at me as to how they could do this. I know how much they make per sale, and there is no way they can afford this. So I did a lot of research and found the answers I was looking for.

The answer is “Retailer Loyalty Gift Cards”. What is this? Retailers are willing to pay for consumer loyalty. So they sell predetermined prepaid gift credit cards at a great discount to other retailers as promotional gifts. Let's take the Gas companies for example. They sell us a $500 gift card certificate and we give one away either in a raffle, for a donation, or to close the deal on a sale. The client must then register the certificate and promise to use only one gas station brand (7-11, Marathon, Citgo...) for 20 months. If they do so, then for every hundred dollars in gas receipts they send in, they will get a $25 prepaid gift credit card. The Gas stations win because they are betting that while the client is getting gas, they are also buying drinks, snacks, cigarettes, or what ever. And over the course of 20 months, the client will have spent well over $500 at that one brand gas station. The same works for other retailer gift cards as well. They are buying consumer loyalty.

Ok, so you’ve peeked my interest! So how do I get some of these gift cards for my customers? Herein lays the problem. The retailers want you to buy a minimum of 10,000 certificates in one order. And it was after much deliberation with them to get that small of an order. In order to get them to agree to that small of an order, I had to agree to order once a month for a year. So I did. I really needed these for my business. But at the time I did not get that many new customers per month to support the numbers. So I opened up another business to resell these certificates in smaller quantities. I got the certificates I needed, and other businesses got them in smaller quantities. Again, Win - Win.

It did not take too long before I was actually ordering a second batch before the end of the month. Once word spread that I was offering $500 gift cards for each new order, I had so many new clients that I had to hire 5 new people just to keep up. I don't even advertise anymore and now I have a constant flow of new clients because they spread the word for me.

If you don’t believe me, then ask dishnetwork.ws, or direct-tv.ws how there business has increased since they started offering these great customer incentives.

Once you get your answer go on over to http://4towers.ecrater.com today to order some certificates for your clients, and watch your business boom. You advertising department will wonder where your new head of marketing is hiding.